Made Simple
Approximate reading time: 3 minutes 50 seconds If you are a parent, you understand all too well the difference between being efficient and being effective. Once your children are big enough to be able to “help” with the chores they start making your life miserable. They help unloading the dishwasher and they break half of … Continue reading Five steps to favour effectiveness over efficiency in #SciComm
Approximate reading time: 3 minutes 40 seconds A friend of mine told me once that he was perfectly capable of multitasking if the tasks he had to perform simultaneously were drinking whiskey, reading a book and soaking his feet in a bowl of hot water. We had a good laugh then but in fact, he … Continue reading Four simple steps to determine a single message for your communication