How to achieve more by doing less in science communication?

Approximate reasing time: 3 minutes, 55 seconds I write this post in April 2019 and the most influential person on Instagram at the moment is Christiano Ronaldo. People watch him, follow him, want to be like him. If he says a product is good thousands of people buy the same product. In fact, he doesn’t … Continue reading How to achieve more by doing less in science communication?

Five steps to favour effectiveness over efficiency in #SciComm

Approximate reading time: 3 minutes 50 seconds If you are a parent, you understand all too well the difference between being efficient and being effective. Once your children are big enough to be able to “help” with the chores they start making your life miserable. They help unloading the dishwasher and they break half of … Continue reading Five steps to favour effectiveness over efficiency in #SciComm

One skill you need to learn if you want people to listen, understand and act

Approximate reading time: 2 minutes 30 seconds My husband speaks Numbers which makes him an extraordinary auditor but a somehow problematic partner for a person speaking Emotions like myself. Such a difference in our communication styles should eventually lead us to an inevitable tragic end yet here we are after 20 years still living under … Continue reading One skill you need to learn if you want people to listen, understand and act