How to achieve more by doing less in science communication?

Approximate reasing time: 3 minutes, 55 seconds I write this post in April 2019 and the most influential person on Instagram at the moment is Christiano Ronaldo. People watch him, follow him, want to be like him. If he says a product is good thousands of people buy the same product. In fact, he doesn’t … Continue reading How to achieve more by doing less in science communication?

Five steps to favour effectiveness over efficiency in #SciComm

Approximate reading time: 3 minutes 50 seconds If you are a parent, you understand all too well the difference between being efficient and being effective. Once your children are big enough to be able to “help” with the chores they start making your life miserable. They help unloading the dishwasher and they break half of … Continue reading Five steps to favour effectiveness over efficiency in #SciComm

Emotions speak lauder than facts

Approximate reading time: 3 minutes 50 seconds A few years ago my husband and myself went to Stockholm to celebrate our wedding anniversary. It was May, Stockholm was full of flowers, we stayed in a real 19th century ship turned into a hotel and, for the first time since our children were born, there were … Continue reading Emotions speak lauder than facts

What scientists should know about policy-makers

Approximate reading time: 5 minutes 20 seconds For the past 18 years, people have been asking me if working with policy-makers was any different from working with ‘regular people‘ That’s a hard question to answer for, as long as I remember, I’ve been working with people that were far from being ‘regular’. My first professional … Continue reading What scientists should know about policy-makers

Four steps to make sure you know your audience

Approximate reading time: 4 minutes 50 seconds A Polish friend of mine complained once about a training session she participated in. It was, she claimed, a total waste of her time and money. I know her as being extremely patient and gentle so I was immediately interested in what about that particular training threw her … Continue reading Four steps to make sure you know your audience

Four simple steps to determine a single message for your communication

Approximate reading time: 3 minutes 40 seconds A friend of mine told me once that he was perfectly capable of multitasking if the tasks he had to perform simultaneously were drinking whiskey, reading a book and soaking his feet in a bowl of hot water. We had a good laugh then but in fact, he … Continue reading Four simple steps to determine a single message for your communication

How to engage people so you can reach them with your message

Approximate reading time: 3 minutes You should see my daughter doing her homework. She works carefully and with highest attention while resting with her belly on the back of a chair, her legs in the air and her tongue on her chin. She is so balanced and graceful in this absurd position that it’s a … Continue reading How to engage people so you can reach them with your message

One skill you need to learn if you want people to listen, understand and act

Approximate reading time: 2 minutes 30 seconds My husband speaks Numbers which makes him an extraordinary auditor but a somehow problematic partner for a person speaking Emotions like myself. Such a difference in our communication styles should eventually lead us to an inevitable tragic end yet here we are after 20 years still living under … Continue reading One skill you need to learn if you want people to listen, understand and act